Board of Directors

Alicia Schmitz

Alicia Schmitz - President

My personal mission statement is very simple and straight forward. Serve others before yourself. I try to live by that in everything I do both personally and professionally.

My job allows me the opportunity to server in a professional manor. Working with leaders and decision makers of organizations to partner with them to help them achieve their company’s goals through technology.

I also have the opportunity to serve my community through several non-profit organizations that I belong to. This allows me the opportunity to work to make a difference not just as an individual but a group.

My greatest passion is being a mother to my three children and a wife to my husband. Providing for them not just financially but also emotionally and spiritually. I do my very best to lead by example and not just words.


Cyndean Jennings

Cyndean Jennings - Vice President

Cyndean Jennings is the Dean of Pre-College Division and Racine Campus Affairs at Gateway Technical College. Prior to Gateway Technical College - Cyndean served as a guidance counselor for Mary D. Bradford High School in Kenosha, Wisconsin.

Cyndean has a Bachelor of Social Work from the University of Wisconsin Green Bay and a Master of Science in Education - School Counseling from the University of Wisconsin Oshkosh. 

Cyndean has been in education for over 25 years. She is dedicated to removing barriers for students so that they are able to pursue their education and career dreams.


Amanda Cupertino

Amanda Cupertino - Treasurer

Amanda began her career in the banking and financial services industry in 2002. Prior to joining U.S. Bank Private Wealth Management, Amanda most recently worked as a Relationship Manager in U.S. Bank’s Business Banking Group. Her professional background includes commercial banking with a focus on credit management as well as developing, managing & retaining relationships.

As a Private Banker, Amanda provides personalized service for the day-to-day management of her clients’ financial activities. Amanda specializes in tailoring custom strategies for her clients’ personal and business lending and deposit needs.

Amanda is a board committee member of Lakeside Curative Services and a committee member of Racine Development Group.

Amanda resides in Racine County. When she is not at work, she enjoys spending time with her husband and three active children.


Kate Trudell

Kate Trudell - Secretary

As Vice President, Wealth Fiduciary Advisor, Kate fosters and grows relationships with clients in order to provide the best products and services for every individual, family, and organization. She is passionate about helping people manage affairs that are both personal and important to them, their families, and their businesses.

As a former employment law attorney, Kate is skilled in working with multiple stakeholders to achieve satisfactory solutions to challenging problems. Through her collaborative approach and genuine curiosity for each person’s story, Kate grows strong client relationships built on transparency and trust.

Community Involvement

  • Kenosha Habitat for Humanity from 2010-2019
  • STEPP Expulsion program in RUSD from 2019-2020 
  • ECLA Urban Outreach Clinic from 2016-2018
  • Kenosha County Small Claims Mediation from 2014-2018

Josh Covelli

Josh Covelli

Josh Covelli is the Marketing & Promotions Manager for the Village of Pleasant Prairie. A lot of his responsibilities are focused at the RecPlex, the largest municipal recreation facility in America. He began his career with the Village almost 13 years ago when he graduated from Carthage College with a bachelor’s degree in Communication, Digital Media & Graphic Design. Josh was born and raised in Kenosha and lived there his whole life minus the time he spent in the military. Josh enlisted in the United States Marine Corps after high school where he was the Finance Director for an Engineer Battalion and stationed in California and North Carolina.   

Josh is on the Kenosha Chamber of Commerce Board of Directors, Education Foundation of Kenosha - Board of Directors, Start Up Kenosha - Board of Directors, Pleasant Prairie Convention & Visitors Bureau - Commission Task Force, Leadership Kenosha - Steering Committee, Village of Pleasant Prairie - Communications Committee, Kenosha West Rotary Club - Member, Alzheimer’s Association - Volunteer Committee, Downtown Kenosha Inc. - Volunteer Committee.

In his free time, Josh is very active in the community and attends a lot of events, festivals and almost anything involving sports or recreation. Since a lot of his job involves advertising, sponsorships and business partnerships, he likes to support local businesses, restaurants and establishments whenever possible.


Ed Egan

Ed Egan

Ed Egan came to LCS via his involvement in the Leadership Kenosha Program and is the owner of the Business Consulting company Double E Workplace Solutions LLC. Before starting his own business, Ed spent 26 years at a Fortune 100 company and held roles that included Shop Floor Operations, Quality Control, Supply Chain, Continuous Improvement, and Learning and Development.

Ed has resided in Western Kenosha county his entire life and graduated from Cardinal Stritch University with a B.S. Degree in Management and a Certificate in Human Resources Management. 

Ed has a passion for helping people enhance their Organizational Effectiveness, Talent Development, Continuous Improvement, and Training Systems and sees the LCS mission as a perfect fit to drive his personal and professional passions. 


Barry-Fries

Barry Fries

Barry Fries began his career at Johnson Financial Group in 2010. In his current role as AVP, Commercial Banking, Barry generates and manages commercial relationships with current and prospective clients by providing financial solutions to help grow their business.

Barry is a lifelong resident of Racine and is a graduate of the Leadership Racine program (LR 19). He received his BA in Marketing from the University of Wisconsin-Milwaukee and his MBA from Cardinal Stritch University. 

Prior to joining the Lakeside Curative Services Board of Directors, Barry served as the Chair for RCEDC’s Loan Advisory Committee. Throughout his career in banking, Barry has worked with several non-profit organizations and is eager to use his knowledge gained from managing these relationships to contributing to LCS’s mission and strategic plan.


herb katt

Herb Katt

My background is in commercial and industrial construction. I started during high school working for a residential contractor on weekends and after school. Prior to starting Katt Construction I worked for various local construction companies.


Han Zhang

Han Zhang, Ph.D.

Han Zhang currently works as an Institutional Research Analyst at the Office of Institutional Research and Assessment, University of Wisconsin-Parkside. She received her Master of Education in Curriculum and Instruction from Otterbein University and Ph.D. in Evaluation and Measurement from Kent State University. Han’s main area of expertise includes quantitative data analysis, research methodology, measurement instrument development, and educational program evaluation and assessment. Her academic publication includes developing and cross-validating a home functioning scale for people with multiple sclerosis to help rehabilitation counselors and allied health practitioners in investigating the impact of receiving vocational rehabilitation services on competitive employment outcomes for young adults with disabilities.


Jennifer Ruetz

Jennifer Ruetz

For over 20 years, Jennifer Ruetz has been an independent graphic designer in the Racine area. She thrives in a team environment and really enjoys helping people shine and look their best. Her selfless motivation and positive attitude have been the reason her clients continue to work with her year after year. Jennifer graduated from University of Wisconsin – Milwaukee with a BFA in Graphic Design. She went on to work for multiple agencies in the Milwaukee area.

Jennifer’s husband and daughter are both musicians, which inspired her to get involved with a local youth orchestra where she served on the Board of Directors in a Marketing Role focusing on social media engagement. Jennifer loves live music, sporting events, and being active.

Jennifer has donated her time to numerous schools and non-profit organizations:

  • Saint Catherine’s High School
  • Horlick High School
  • Lakeshore Youth Orchestra
  • Milwaukee Hurling Club